One should really shower applause on the marketing team of Mattel for their ingenuity and shrewd tactics. It all started way back in the year of 1995, when Mattel introduced the treasure hunt series; it was a strong marketing tactic. Even Mattel was into production of only 10,000 units worldwide. But the treasure hunt series was an instant hit and the production was hiked up to 25,000 units in the subsequent years. The beauty behind such clever marketing is none of the treasure hunt cars are in any way different from the existing small cars. These cars are similar in look and feel. By creating demand for these cars initially by releasing only one design for the subsequent 12 months, they created an artificial demand which worked out into the favor of Mattel. It has carved itself a niche in the toys market for this series of small cars. It got to be noted that there is a rise in price and recently Mattel has once again kick started the good old strong campaign by introducing the two tiered treasure hunt series of cars. Mattel has pinned high hopes on this specific series and it is rumored to produce a record number by this year end. Mattel will firmly ride on the success wave as it this T-Hunt series is a sure winner in every way. By creating a new type of specialized set of cars in the existing line, it has got the fan following. Any serious collector would pop into a toy store for selecting these rare cars and he would never find one, as the production is very limited. Out of desperation, he would select any one of the existing cars and as both these types of cars are made of the same material, there would not be any change in revenue for Mattel. Another strange phenomenon is the skyrocketing of prices for this series of cars. One major component is the internet boom, as the availability is very low; these cars find a premium in the crazy hot wheel fan market. If you are clever enough to understand the marketing gimmick behind this treasure hunt, you would opt for Mattel shares and not for its hot wheels series. The company has been growing steadily through some clever marketing and through a strong sales team.
Found On a Blog
So what u guys think is there a point behind this................................
TH Diehard collectors don't get angry with me since this is not by me
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